Our story began in 2014 when entrepreneurs Nick Stein, Richard Frankel & Herschel Aronstan came across an Australian-born organic bamboo clothing & underwear brand and decided to bring it to our South African shores. Boody was the first ethically sourced and environmentally friendly product they introduced but it wasn’t long before they realised that they were not alone in their passion for the environment and that more and more South Africans were looking for eco-responsible products and were becoming more conscious about how brands are being manufactured and the effects they have on our planet. It was at this point that the trio became hooked on sourcing more natural products that are healthier for our bodies and kinder to our environment.